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A series of public programs, workshops, and events hosted by Parsons School of Design to explore current and future notions of luxury.


Event Overview

The concepts and attributional constructs commonly associated with luxury fashion are founded on the dated structures conceived at the turn of the Industrial Revolution, leading to detrimental narratives and outdated business practices.


Ammar Belal – Founder ofONE432

Abrima Erwiah – Founder ofStudio One Eighty-Nine

Rob Smith – Founder of The Phluid Project

Co-hosted by Parsons School of Design, an institution committed to creative strategies to solve the most pressing social issues, and Betaworks Studios, this event welcomes presentations by a new breed of fashion brands including Abrima Erwiah, founder of Studio 189, Ammar Belal, founder of ONE432 and Rob Smith, Founder of The Phluid Project, who are challenging and redefining luxury and making the industry more relevant. This is through brand activism, social enterprise and sustainability, recreating material, production and sourcing systems, while challenging boundaries and discourse on race, gender and social justice. 

29 Little West 12th Street
New York, NY 10014

DATE : May 15
TIME : 6 – 8pm (panel from 6:30-7:30)

This event is brought to you by:

Parsons Redefining Luxury Initiative

School of Design Strategies

School of Fashion

Cross School Fund 2019/2020